At Last! How To Increase Direct Sales Revenue

“I just can’t seem to make any more money.  I’m doing everything I can but I don’t seem to be getting anywhere…what do I do?”

The 3 simplest things you can control to increase your direct sales revenue are…

Leads, Conversions and Duplication.

Let’s take a closer look at each one of these to show you how you are going to get on the right track.

• Leads: Leads are the easy part.  You can literally turn them on and turn them off.  I’m going to assume you are utilizing most of the FREE traffic tools available to you.

Tools like:  Social Media, Web 2.0, Articles, Videos, Press Releases, SEO.

Let me give you a simple and quick way to drive traffic to your site.  Create a piece of content (good content).  This can be a video, article, report, etc.

Post that content to your Blog.

Head over to Facebook or Twitter and distribute that content.  If you have 3,000 followers on Twitter, you just sent your message to 3,000 people.

By far the simplest way to send FREE traffic to your site

Paid Advertising is even easier.  Simply begin to scale out existing campaigns or begin to build new campaigns.

Of course, you have done your market research and you are sending your message to qualified prospects.  That way, your Tweet to 3,000 people is relevant to them and your message.

• Conversions: When learning how to increase direct sales revenue, the easiest component to tweak is your conversions.

You can ALWAYS tweak your conversions.  Something can ALWAYS be tested.

You can split test your call to action on a certain piece of content that is pulling good traffic.

You can split test your opt-in offer.  Which offer gets more opt-ins?

For paid advertising you should always split test your ads.

When you get an ad that pulls well, split test your landing page.  On your landing page(s) you can split test everything…headline, sub-headline, copy, offer, opt-in, etc.

After enough time you will have increased your direct sales revenue without adding anything new and without spending any extra dough.

In the sales world it’s A.B.C. (Always Be Closing)

In the Marketing/Advertising world it’s A.B.T. (Always Be Testing)

• Duplication: The often talked about but often overlooked aspect of your business…Duplication.

It’s funny when we talk about how to increase direct sales revenue, we always talk about how to increase you direct business.

In this industry you can make a substantial income by duplicating your business in others.

The goal here is to have your team Duplicate your success.  Here’s a quick and easy way to do that.

EVERYTHING you work on in a given week becomes training material.

If you found some new tool that makes Article distribution easier…share it.

If you found the Holy Grail combo of Ads, Landing Page and Offer…share it.

After spending hours on the phone with qualified prospects you have finally figured out how to recruit effectively…share it.

Now you have a TON of content to share with your team during your team trainings…You are doing team trainings AREN’T YOU!?

All of this will increase the success of your team and decrease the road blocks…which will set you up for long success.

There is the quick and dirty on how to increase your direct sales revenue.  It really isn’t that tough.

In fact, I’m going to make it sound VERY simple…Get more Leads, Increase your Conversions and Duplicate your successes.  Duh!?!

Introducing a Look Into a Direct Sales Income Earner

“The average Top Earner is earning $23,225 per month / $ 278,700 per year, based on 5,744 rankings. The total payout to all listed Top Earners is $133 million per month / $1,601 million per year. The estimated (gross) earnings are per month.” –http://www.businessforhome.org

I’m sure you’ve become all too familiar with the term Top 3% or 3 percenter.

What you’re looking at above is the average for the top 3%…this is just an AVERAGE

So what’s the difference between a direct sales income earner and the other 97%?

Here’s a better question.  What can you do to get to the Top 3%?

So here’s what I’ve got for ya…

The 3 simplest strategies to have you from the 97% to the Top 3% in less than 90 days.

• Plan of Action: You have got to know where you’re going and how you “plan” to get there.

All direct sales income earners are creatures of habit.  There are certain tasks that have to get done on a daily basis.

Think about Krispy Kreme doughnuts for just a minute.  What if you drove by and saw the “Hot Ready Now” sign lit up.  Go ahead and try to tell me you can’t taste it.

So you pull in to pick up some doughnuts.  You go in only to find out there are no doughnuts.

In your curiosity you ask why not.  The only response you get is, “oh, it just didn’t get done today.”

This would be unacceptable and that store would soon be out of business.

If it’s not right for Krispy Kreme, why do you operate your business this way every day?

Look, it’s very simple…If you’re following a map and you don’t take one of the turns, you will get lost.

• Time Leadership: You and I both know time cannot be managed.  So get the notion of “Time Management” out of your head.

You have 24 hrs a day everyday no matter how you split it.  You can’t manage time or control time.

What you can do is Lead yourself through time.

We are going to go back to your Action Plan.  Do you remember all of those tasks that need to get accomplished every day?

Good, now take those tasks and chunk them down into time slots.  I’ve found that 1 hour blocks work the best.

I’ve even seen research that says your attention span begins to wander around 70 minutesish.

This does 2 things for you:

1. You will KNOW at the end of each day EXACTLY what has been accomplished
2. It gives you a start time and a finish time (a goal, task, intention, etc without an completion time is just a dream)

• Streamline & Repeat: Let’s assume you have worked your plan for a solid month.

You have been diligent about getting all of your tasks accomplished every day.

You have been freed from the time Vampires and you’re beginning to notice some results.

You are getting more traffic to your site.  People are commenting on your Blog.  People are commenting and Re-Tweeting your content.

Now What?

By going through the past entire month you have surely come across some inefficiency.

The next step is to start over!  Look at your business from where it stands now, 30 days later and come up with a new Action Plan.

Take that plan and be just as diligent as you were with the first.  By the end of that second month you will be LIGHT YEARS ahead of where you were at the beginning.

After doing this for a third time and FINISHING that 3^rd month (90 days).  You will be a direct sales income earner.

Take the challenge.  Take it upon yourself to DECIDE TODAY your business can begin to flourish.

You have just made becoming a direct sales income earner as easy as 1 hour at a time!

First Time Ever..Top Tier Direct Sales Consultant Reveals The Real Trick

“Just show me how to get results like yours.”

Sound familiar? Heck, you may have even said those same words yourself.

If you haven’t said them, you’ve probably thought them.

It is not the job of the top tier direct sales consultant to simply “show you” how he/she achieves their results.

In fact, if that is all you are looking for, you have got a LONG road ahead of you. Not only that, but your top tier direct sales consultant wouldn’t be doing you or themselves any favors.

Below are some things you should look for (and actually want) from your top tier direct sales consultant.

· Road Map: The best part about a top tier direct sales consultant is that they have already been there.

There is no need for you to re-create the wheel. Experience is something you cannot buy.

Experience also allows you to learn from their mistakes. Mistakes in this game can cost you thousands of dollars. Not to mention all the time that has been lost by doing something wrong.

Your top tier direct consultant can sit with you..evaluate your situation..go over your strengths & weaknesses..put together a plan..and show you where to look out for land mines.

All in all, experience is INVALUABLE!

· Accountability: I know it doesn’t sound like fun, but without accountability you will achieve nothing.

I’m serious!

You are FAR more likely to finish something when you know you are going to be held accountable.

Add to that you are accountable to your top tier direct sales consultant, and you will not only finish your task, but it will be done well.

Achievers and Top Earners take no excuses. The Master Yoda says, “Do or do not, there is no try.”

· Results: Your top tier direct sales consultant should be concerned with one thing…YOUR results.

It doesn’t matter if you are just getting started or you have been in the game for a while. There are measurable results for you to obtain.

The coolest part about results is that they are repeatable. You have been given a plan based on YOU and YOUR business. So any results you get can be done again by following the plan.

As your results get better and better, your plan will be refined. This is when your business starts to be REALLY fun.

You can actually expect certain results because you KNOW what to expect based on your previous EXPERIENCE

Here is something you can take with you right now. Always set S.M.A.R.T. goals

Specific, Measurable, Attainable, Realistic and Timely

Begin to implement this immediately and you’ll notice your results begin to take shape. Don’t play around with your business. You have the Opportunity RIGHT NOW to change your life and your business forever!

“One thousand leads a month minimum!”

I didn’t think like that sounded like too big of a deal.  After all he (my sponsor) was generating up to 5,000 leads a month.  “If he’s doin’ 5,000 I know I can get at least 1,000.”

Those were my initial thoughts.

I came out of the gate SWINGING! Articles, videos, press releases, Twitter, Facebook, Squidoo, etc, etc.

Anything that could get me traffic was something I was going to use.  After all, if I was going to build a HUGE Direct Sales team I had better learn how to generate home based business leads.

After 2 weeks I didn’t understand why I didn’t have 100 leads.

A month went by and I really thought I was missing something…was I doing something wrong?

It probably took me another 2 months to really begin to put the pieces of the entire puzzle together.

You’re Doing It ALL Wrong!

We are a part of the most amazing transformation of how Home based Business is done.

We were tired of the Home meetings and Hotel gatherings.  We quickly jumped online and began to build our brands and escape the world of the 97% who failed.

Gone were the days of the 3 foot rule.  No more nagging friends and family.  And finally, I could go visit my mechanic without him fearing I was going to sell him something!

But then it happened….

On my journey to master how to generate home based business leads, I began to notice a pattern.

People were nagging me about Business Opportunities.

My inbox had turned into pitch fest Mania!

These people may be from a different state, but they are definitely in my 3 foot circle!

The very same reasons we had all flocked online…had followed us online!

This One Breakthrough Changed The Game For Me…

It doesn’t matter what you do, it matters most how you do it.

So how are you going to do it?

We know there are MILLIONS of people involved with Social Media.  But only a small percent does well

We know there are MILLIONS of people using Video Marketing.  But only a small percent does well.

The same can be said for every other strategy when learning how to generate home based business leads.

If so many people are attempting but only a small percent succeed, what do you do?

The Internet was going to solve the huge failure rate in the Home Business industry…right?

Wrong! Anytime you try to move away from your problems something funny ALWAYS happens…you take YOU with you.

The tools are different but the game is the same.

So, to get you started generating more home based business leads…

Here Are A Couple Things You Can Do NOW!!

• Get Prepared: I can’t explain how important this is.  It’s said that if you want it to rain, you must first dig your ditches.  Start thinking of your preparation as digging ditches.  How much rain do you really want?

When I say get prepared, I’m not talking about getting ready to get ready.  I mean prepare for the FLOOD of business that is coming your way!

What do you expect from the Super Star in your company?

If you don’t offer the same, you won’t be in the game..So GET PREPARED!

Being prepared ALWAYS leaves you with content.  Content you can provide to your market because you’ve actually DONE it.

Take for instance you are building a Top Tier Direct Sales Team.

Wouldn’t it be helpful for you to develop some sort of team training?  Of course it is!

So do it…and DO IT NOW!!! Don’t get caught up in the “If I build a big team, then I’ll develop training.”

This is the “If…Then” mentality and it SUCKS

Just think, in a couple of weeks you can turn that team training into content.

Maybe you did a great training about Article Marketing, or Social Media Marketing.  You could turn that into a video and give it away as your Opt-in…you could do anything!

Now you are offering PRIVATE TEAM TRAINING to the market…Now that’s valuable!

Just remember, if you build it, they will come

• Give ‘Em The Farm: I’m serious…give ‘em the best you’ve got.

And no, the best you’ve got is not a watered down version of last night’s Webinar.

If you really like the topic from last night’s Webinar you need to go out and put it to work.  Then, come back and give honest feedback.

Show some results (good or bad).

Now the market KNOWS you’re in the game

I know, it sounds so boring.  But, by doing this you have just done more than the other 97%.

When in doubt, just ask yourself if you would click.  Seriously, through the thousands of Tweets…the thousands of Facebook Posts and everything else you are drowned by.  Who and what do you decide to read and listen to?

I guess the better question would be WHY do you read or listen to their stuff?

The answer is because you know you are always going to learn something from someone who is getting results!

So Here’s The Big Bang Theory

When you can combine what was listed above (Get Prepared & Give ‘em The Farm) you will accidentally become a success.

No, this isn’t Luck.

Your constant preparation for more business has left you in a state of always DOING.

Since you are always DOING you are constantly getting a result (good or bad)

The more you do the better your result…and on and on and on until you actually know what you’re DOING.

Now, you combine this with constantly Giving ‘em The Farm and you suddenly become the cool Dude or Chic who always has cool stuff anyone can use to get results.

So there you have it, the Truth about How To Generate Home Based Business Leads.  It’s far less of WHAT you do.  More importantly is HOW you do it.

“This S%&! doesn’t work!  I’ve read everything.  I attend every Webinar.  How can He come in and have better results?!  I just don’t get it…what does he do differently?”

Joe thought in his mind how he could easily name 3 or 4 more strategies Jim doesn’t use.

Joe continued to go back and forth in his head, “Why the hell haven’t I seen the results yet?”

It wasn’t fair; he knows how to generate direct sales leads as well as any of them.  Give him a few minutes of your time and he’ll tell you at least 7 different ways to generate traffic.

It was absolutely ridiculous to Joe that Jim had been able to come in to the same opportunity, at the same time, and see twice the results.

After all, Joe consumed EVERYTHING he could.  While it seemed that Jim didn’t do half the stuff of Joe.

Jim Understood the Value of Simplicity & That Pesky Little Devil Who Lives in The Details

You see, Joe knew early that he needed to learn how to generate direct sales leads.  So, he went out and gathered EVERYTHING that had to do with generating leads and driving traffic.

On the other hand, Jim decided he needed to become a Master of 3 simple things to become a success.  And then, he would be in a position to ALWAYS have leads.

That is the biggest disconnect between the Successful Entrepreneur and the Unsuccessful Entrepreneur.

While Joe was off reading EVERY email and attending EVERY webinar from dusk till dawn, Jim was methodically charting out his route to success.

Every day Jim had tasks to be done.  Nothing difficult, just small tasks that needed to be done.

Joe, on the other hand, never felt like he had any time to get anything done.  How could he possibly do something when he didn’t have all of the info!

Joe had started a long string of tools.  You name it and Joe could talk to you about for hours.

However, when you asked Joe how these things are working for his business, he always seemed to have the same answer…

”Oh…yeah, yeah, yeah I was using that technique for a little bit, but that technique doesn’t work so I dumped it.  Now I’m into….”

Quite the contrast of Jim.

When you asked Jim what he was working on you would get the same, almost boring response…

”Still increasing conversions, putting the basics to hard use and increasing effectiveness.  The next 6 months are looking great; I think I’m right on track.”

When you look back to the beginning of when Joe and Jim decided to build their direct Sales Business, you can see a glaring difference.

Joe wanted to know how to generate direct sales leads RIGHT NOW!

Jim wanted to know how to generate direct sales leads FOREVER!

Joe had begun to believe that one piece of information would lead to the next piece of information that would lead to the next piece of information that would lead to the….I think you get where this is going.

Essentially Joe had never really FINISHED anything!

Jim, on the other hand, realized that he needed to build a reliable, consistent business.  A business that produced reliable and repeatable results.

In order for Jim to Create such a business he simply needs to understand the basics of how to generate direct sales leads.  And, more importantly, what role those leads play in his business.

Can You Believe Doing Less Had Him Earning More!

From the beginning Jim understood his income is going to be directly tied to the amount of value he provides to his market.

For Jim this was an opportunity to build a long lasting cash machine for the rest of his life.

For Joe this was an opportunity to make $10k and take 2 weeks off.

So, while Jim focused on 3 simple things…

Joe always had to start from scratch and learn something new.

The more effective Jim became the less time it would take to achieve the same or better results.

Joe never saw enough results from any one technique to build from.

Jim can tell you that he feels excited about the next 6 months because he can predict his results.

Joe hasn’t put any real thought into the next 6 months because he doesn’t know what he’s doing right now.

Here’s the Real Reason Jim is More Successful Than Joe..

When Jim started he focused on Valuable Content/Marketing, Conversions/Sales and Duplication

When Joe got started ALL he wanted was more leads.

Jim cultivated a business based on Valuable Content/Marketing, Conversions/Sales and Duplication.  He had trust in the community.

When Jim put out a piece of Content…people noticed.

Of course Jim understood the importance of the distribution of his Content.  However, it did not require the utmost attention.  Jim’s contribution to the market was only going to lead to business if the content had true Value.

So, while both Joe and Jim use tools for Social Media, Web 2.0 distribution, SEO, Blogs, Capture Pages, etc.

Only Jim understands all of those things are only tools.

If Your Product Sucks Your Business Sucks

If you’re a believer in stats (and why wouldn’t you be) you know for every 100 entrepreneurs who enter into the world of direct sales 97 are going to fail.

I can assure you the 3 who succeed aren’t cheating.

There is no magic pill, and for all that is good and right in this world they…Did Not Get Lucky!

The very same principles and techniques are readily available to you.

Building a HUGE Direct Sales Organization is about far more than just how to generate direct sales leads.

What are you going to do with your leads?

What are your leads getting in return for their information?

Are you delivering Value for Long Term success?

Have you even thought about Long Term Success?

Are you EFFECTIVELY communicating with your Prospects?

Without your Product/Opportunity, do YOU provide Value to your Market?

When you can put all of the pieces together you can…..

Win Big In This Game!!

Let’s face it…there is not a shortage of information.  There is a shortage of Implementation.

What you need is an overall Blueprint.  When you’re able to see the whole game it becomes MUCH easier.

Imagine yourself operating a business each day that ROUTINELY brings you business.  In fact, it is so routine, you can predict your income and see ways to Increase your income…a true AUTOPILOT INCOME.

Does your business treat you this way?

I guess a better question would be…Do YOU treat your BUISNESS this way?

My best piece of Advice would be to seek out a Mentor.  Find someone who is achieving the results you are after.  Notice what these people do DAILY for continued success.

Having the right mentor can shave years off of your Learning Curve.

Treat Direct Sales like the vehicle to take you to Freedom and IT WILL.

As For Our Friends Joe & Jim…

Joe fought it out for another 2 months.  You’ve gotta give ‘em credit…he lasted longer than most.

Jim, on the other hand, went on to build a multiple 6 figure business over the next 12-18 months.  Jim never lost sight of providing Valuable Content/Marketing, Sales/Conversions and Duplication.

The better Jim got at these 3 simple things the higher his Income would go!

These 3 simple things allow Jim to basically do more with less time.  And, as time goes on, his business continues to grow exponentially through duplication…what a life!

Be more like JIM!